| LEADERSHIP CHALLENGE |
NEED |
TAG TOOLS |
Consumer Healthcare innovation tools |
Unearthing “new business”
nuggets |
Comprehending, Profiling and Prioritizing |
Interactive criteria based decision modeling |
Identifying consumer healthcare
white space |
There are no facts/data about the future…….
conventional market research will not surface truly “new” business |
Scenario based new box innovation process.
6 iterative steps |
Adding leadership muscle to your OTC strategy in order to get ahead of the pack? |
To ensure that strategy anticipates, and has maximum traction….especially in times of change. |
Business Plan Test Drive.
Provocative workshop
|
Understanding Consumers future healthcare needs….better than anyone else |
Understanding the overall outcome the consumer is trying to achieve, and surfacing the value gaps. |
SACs
Stakeholder Activity Cycle analysis
|
Pioneering and owning a new category |
Identify the key strategies, effort priorities, key issues, criteria for market entry and leadership |
SBSP
Scenario based Strategic Planning
(US, Regional) |
Confirmation of appropriateness/ relevance from Physicians |
New opportunity check with physicians (most specialties) |
RapidScreen
Healthcare professional rapid screen |
Rx to OTC Switch tools |
What opportunities should we pursue? |
Identifying, profile and rank the most attractive targets |
DPM
Dynamic Portfolio Analysis |
How to provide leadership to the switch project |
To apply best-practice learning |
Supporting:
- Label draft
- Public health case
- Issues & answer plan
- Claims development
|
How to build a powerful coalition of external support for switch |
Stakeholder support blueprint for switch approval and OTC sale |
4 step process with future context and deep understanding of stakeholder value |
How to optimize your new brand |
Developing compelling consumer claims supported by Healthcare professionals |
7 step Claims Workshop
1 day facilitated process |
What are the success imperatives for geographic expansion of the switch? |
Identify the key strategies, effort priorities, key issues, criteria for market entry, partnerships etc |
Scenario development and learning by target geography. |
How do we turn patients into consumers? |
To create an integrated professional strategy for the switch |
Best Practice Blueprint for Professional Integration |
