THE PHARMACEUTICAL INDUSTRY….A WHOLE NEW GAME?

The Pharmaceutical industry must find new ways to offer value:

• The slowing of successful innovation and discovery
• The increasing hurdles (data, cost, time) for drug approval
• An unprecedented wave of patent expiries over the next 5 years
• A system increasingly driven by the cost-benefit demands of employers, government and managed care
              - the focus on costs will be crushing
              - complex formularies will become more common and confusing
              - treatment protocols will become transparent
                (pay for performance and for results!)
              -  drug utilization will be monitored,

• As history has shown, great brands with huge value and consumer equity can be decimated in weeks by generics.
• In 2008, retailers began to change the game plan by setting a
  $4 benchmark for generics in consumers’ minds and by offering “walk- in” vs “emergency room” options for the abandoned consumer.

Without change and real innovation, generics and store brands will increasingly take over the market.
Leadership in developing the next generation of self care offerings is not a straightforward extrapolation from today.

Do you know what consumers healthcare needs will be next year? The year after? Do you know what it will take to succeed in consumer healthcare over the next 5 years?

The Atlantis Group Consumer HealthCare Innovation and Rx/OTC Switch Toolkit >